Challenge

Establish brand voice for an all-new culinary startup while executing various copy components, including website copy, email flow sequences, print copy, recipes, and a weekly newsletter.

Solution

I crafted the World Chef voice as a cheeky pal who’s not only a blast to hang out with, but who also hobnobs with the hottest chefs and is a total authority when it comes to restaurant-quality cuisine. World Chef knows you operate in beast mode too, and in the interest of respecting your time, always gets to the point.

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For the email flow sequences, I used a proven flow template for post-purchase, post-fulfillment, and abandoned cart to boost engagement, close sales, and encourage repeat customership.